What is Adwords?
Adwords is an algorithm based product that is used by millions of people to market their website and business to relevant searches in google. According to google, it can improve your web traffic, this is done by customers placing bids on particular words or search phrases in order to get a higher placement on that phrase or word search.
Adwords can make your website or business relevant regardless of the SEO strength and content of your website. For example if you make coffee, you could say “Cafe in Sydney” or “Best coffee in Parramatta” to be placed in your ad when promoting your website. It does sound expensive, but it does not have to be- according to google you can control the amount with a budget too used within adwords.
Don’t worry on the days when your keyword may be more popular google will allow 20% of your budget to be applied to that particular day so you won’t need to worry about missing out because of cash flow.
Google search contains two sections; both comprising of relevant results- one section (section 1) consists of paid results; adwords. People are paying to use keywords to appear in your relevant search results. Section 2 consists of organic search results- this is when the SEO agencies you hire choose keywords and market you content organically to climb the results to be relevant to that keyword.
Yes- this will increase your web traffic and get you the results you need to get more sales leads, however more people are now switching over to Facebook advertising due to the accuracy and better ad-reach per keyword and target.